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Multi-tenant platform for large-scale entertainment venues
Frontend & Applications: Flutter • Dart • Mobile • Tablet • Web • Operational Kiosks
Cloud & Infrastructure: AWS Lambda • DynamoDB • AppSync GraphQL • EventBridge • Cognito • OpenSearch • S3 • SES • CloudFront • Route53 • KMS • RDS • VPC • ACM
Architecture: Multi-tenant cloud-native architecture • Serverless infrastructure • Shared deployment foundation
Cloud & Infrastructure: AWS Lambda • DynamoDB • AppSync GraphQL • EventBridge • Cognito • OpenSearch • S3 • SES • CloudFront • Route53 • KMS • RDS • VPC • ACM
Architecture: Multi-tenant cloud-native architecture • Serverless infrastructure • Shared deployment foundation
Smartificial created a shared platform architecture that could support multiple venues from a single foundation while still allowing each deployment to be customised for local requirements.
The Client
WhiteWater is an American company operating large-scale entertainment venues including water parks and resorts. Vantage is the technology platform behind these locations, responsible for the digital infrastructure used by both guests and operations teams across multiple venues and regions.
The Challenge: One Platform Across Many Locations
Each venue operates differently — different branding, payment providers, regulations and operational workflows — but rebuilding the system from scratch for every new site was not sustainable.
The goal was to create a shared platform architecture that could support multiple venues from a single foundation while still allowing each deployment to be customised for local requirements.
At the same time, the system needed to support real-time operational visibility for venue staff and a seamless digital experience for thousands of daily visitors.
The goal was to create a shared platform architecture that could support multiple venues from a single foundation while still allowing each deployment to be customised for local requirements.
At the same time, the system needed to support real-time operational visibility for venue staff and a seamless digital experience for thousands of daily visitors.
Solutions
What We Built
(01)
Guest Application
We developed a cross-platform guest application covering venue navigation, ticket purchasing, bookings and digital check-in. The app replaced printed maps and manual entry flows with a unified digital experience across mobile devices.
(02)
Operational Management App
A separate application was built for venue management teams, providing real-time visibility into facility operations — including pool occupancy, zone usage and guest flow.
The system allows staff to manage check-ins, monitor capacity and operate the venue directly from tablets and mobile devices without relying on fixed control points.
The system allows staff to manage check-ins, monitor capacity and operate the venue directly from tablets and mobile devices without relying on fixed control points.
(03)
Multi-Tenant Backend Architecture
The platform was designed as a multi-tenant system with a shared codebase and separate deployments for each venue.
When a new location launches, a new instance is configured from the same architectural foundation rather than developed independently. Branding, integrations and operational rules are customised per venue while core functionality remains shared.
This significantly reduced rollout time for new sites and allowed improvements to propagate across the entire ecosystem.
When a new location launches, a new instance is configured from the same architectural foundation rather than developed independently. Branding, integrations and operational rules are customised per venue while core functionality remains shared.
This significantly reduced rollout time for new sites and allowed improvements to propagate across the entire ecosystem.
(04)
Cloud Infrastructure & Regional Integrations
The platform runs on a fully serverless AWS architecture built for scalability, reliability and operational isolation between venues.
Regional payment integrations and local operational requirements are configured independently for each deployment while remaining part of the same core platform.
Regional payment integrations and local operational requirements are configured independently for each deployment while remaining part of the same core platform.
Outcome
The platform is currently live across 8 entertainment venues with daily attendance reaching up to 4,500 visitors per site.
New locations can now be launched through configuration and deployment of the shared platform rather than rebuilding infrastructure from scratch. Operational teams receive real-time visibility across venues, while guests move through the entire venue experience digitally — from arrival to exit.
New locations can now be launched through configuration and deployment of the shared platform rather than rebuilding infrastructure from scratch. Operational teams receive real-time visibility across venues, while guests move through the entire venue experience digitally — from arrival to exit.
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